Privacy Policy
Last updated: 8/29/2025
1. Introduction
This Privacy Policy describes how Dusk Software ("we," "us," or "our") collects, uses, and shares your personal information when you use Price Caddie (the "Service"). We are committed to protecting your privacy and ensuring the security of your personal information.
By using Price Caddie, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email address, phone number, and company information when you create an account
- Payment Information: Billing address, payment method details (processed securely by our payment providers)
- Profile Information: Business preferences, golf equipment categories of interest, and subscription settings
- Communications: Messages you send to us through support channels, feedback, or surveys
2.2 Information We Collect Automatically
- Usage Data: How you interact with our service, features used, time spent, and search queries
- Device Information: IP address, browser type, operating system, device identifiers, and mobile network information
- Log Data: Server logs including access times, pages viewed, and system activity
- Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies
2.3 Information from Third Parties
- Authentication Services: If you sign up using Google or other third-party services, we receive basic profile information
- Payment Processors: Transaction confirmations and payment status from our payment partners
- Analytics Providers: Aggregated usage statistics and performance metrics
3. How We Use Your Information
We use the information we collect for the following purposes:
- Service Provision: To provide, maintain, and improve Price Caddie's features and functionality
- Account Management: To create and manage your account, process subscriptions, and handle billing
- Personalization: To customize your experience and provide relevant golf equipment data and insights
- Communication: To send service updates, security alerts, support messages, and marketing communications (with your consent)
- Analytics: To analyze usage patterns, improve our service, and develop new features
- Security: To detect, prevent, and address technical issues, fraud, and security threats
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
4.1 Service Providers
We work with trusted third-party service providers who help us operate our business, including payment processors, hosting providers, analytics services, and customer support tools. These providers have access to your information only to perform specific tasks on our behalf and are contractually obligated to protect your information.
4.2 Legal Requirements
We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, property, or safety, or that of our users or the public.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.
4.4 Aggregated Data
We may share aggregated, anonymized data that cannot identify you individually for research, analytics, or business purposes.
5. Data Security
We implement industry-standard security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:
- Encryption of data in transit and at rest using SSL/TLS protocols
- Regular security assessments and vulnerability testing
- Access controls and authentication requirements for our systems
- Employee training on data protection and privacy practices
- Secure data centers with physical and environmental protections
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to promptly addressing any security incidents.
6. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:
- Account Information: Retained while your account is active and for up to 2 years after account closure
- Usage Data: Typically retained for 12-24 months for analytics and service improvement purposes
- Payment Information: Retained as required by law and for tax/accounting purposes (typically 7 years)
- Communications: Support conversations retained for 3 years for quality assurance and reference
7. Your Rights and Choices
You have the following rights regarding your personal information:
7.1 Access and Portability
You can access and download your personal information through your account settings or by contacting us.
7.2 Correction and Updates
You can update your account information at any time through your profile settings.
7.3 Deletion
You can request deletion of your account and personal information by contacting our support team. Some information may be retained as required by law or for legitimate business purposes.
7.4 Marketing Communications
You can opt out of marketing emails by clicking the unsubscribe link in any email or updating your communication preferences in your account settings.
7.5 Cookies
You can control cookies through your browser settings, though this may affect some functionality of our service.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on Price Caddie. These technologies help us:
- Remember your login status and preferences
- Analyze how you use our service to improve performance
- Provide personalized content and recommendations
- Ensure security and prevent fraud
- Measure the effectiveness of our marketing campaigns
You can manage cookie preferences through your browser settings. Disabling certain cookies may limit some features of our service.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information, including standard contractual clauses and adequacy decisions where applicable.
10. Children's Privacy
Price Caddie is not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.
11. Third-Party Links and Services
Our service may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to those external sites or services. We encourage you to review the privacy policies of any third-party services you access through our platform.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:
- Posting the updated policy on our website with a new "Last updated" date
- Sending you an email notification if you have an active account
- Providing in-app notifications for significant changes
Your continued use of Price Caddie after any changes become effective constitutes your acceptance of the updated Privacy Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Dusk Software
Privacy Team
Email: privacy@pricecaddie.com
General Support: support@pricecaddie.com
Website: https://dusk.software
We will respond to your privacy-related inquiries within 30 days of receipt.
14. Additional Rights for EU/UK Residents
If you are located in the European Union or United Kingdom, you have additional rights under GDPR and UK GDPR, including:
- The right to object to processing of your personal data
- The right to restrict processing in certain circumstances
- The right to lodge a complaint with your local data protection authority
- The right to withdraw consent where processing is based on consent
To exercise these rights, please contact us using the information provided above.