Built for resellers who stopped guessing.
Price Caddie replaces gut-feel pricing and CSV inventory with real market data — built by someone who's spent years inside the golf industry.
Built from inside the industry.
Across the golf industry the same scene keeps repeating. Resellers running their entire pricing and inventory operation out of spreadsheets — gut-feel prices on every listing, manual research for every model, a vibes pass on condition before anything goes live. For a few dozen listings it's tolerable. For a few thousand it's a full-time job that nobody actually wanted.
Price Caddie started as a prototype to test whether the gut-feel parts could be replaced with actual market data. The first time we showed it to people in the industry, the reaction wasn't subtle — they wanted it. Work that used to take hours per listing was happening in seconds, with real numbers behind every price instead of a guess.
Today it handles the part of the job that scales badly with a spreadsheet — pricing, repricing, condition-aware comparisons, market signal — so the people running golf inventory can spend their time on the parts of the business that actually need a human.
How Price Caddie gets built.
Three things we won't compromise on as the product grows.
Built from inside the industry
Every workflow comes out of close contact with the resellers running it day-to-day. If it doesn't survive contact with real listings, it doesn't go in the product.
Narrow, then deep
Golf only. We won't bolt on tennis or bikes to look bigger — depth of model coverage and condition-aware pricing is the entire point.
Data over vibes
Every price recommendation is traceable to actual market activity. No black-box "AI feel," no inflated metrics in the marketing, no guessing.
Meet Dom.
FIVE YEARS IN GOLF · FOUNDER, 2025
I'm a data person at heart and a hands-on operator by habit — I read every demo request, sit on the calls, and stay close to the resellers actually using the product. If you want to compare notes or push back on something, that's me on the other end.
Want to talk shop?
Book a demo and we'll walk you through Price Caddie with your inventory in mind. No pressure, no script.